Is segmentation effective?

That is, does one or more market groups appear to be identifiable and measurable, accessible, substantial, and responsive?


Essay, 2000

8 Pages, Grade: 2,0


Abstract or Introduction

Is segmentation effective?
That is, does one or more market groups appear to be identifiable and measurable, accessible, substantial, and responsive? If you have a market for a product with one or more consumers you have the possibility to segment this market, because the consumers wanted different types of a product. If you ask twenty people why they want for example a special kind of a car you probably would receive twenty different answers. Some see a car as a status symbol or others wanted to have a comfortable car and for a few people the price is the most important factor. Such a market called ‘heterogeneous market’. For this kind of market companies make market segmentation.
But what is market segmentation? Market segmentation is the process of splitting customers in different groups, segments consisting of people who have relatively similar product needs. The purpose is to design a marketing mix that more precisely matches the needs of individuals in a selected segment.

Details

Title
Is segmentation effective?
Subtitle
That is, does one or more market groups appear to be identifiable and measurable, accessible, substantial, and responsive?
College
Waterford Institute of Technology
Grade
2,0
Author
Year
2000
Pages
8
Catalog Number
V121115
ISBN (eBook)
9783640249923
ISBN (Book)
9783656835226
File size
404 KB
Language
English
Keywords
That
Quote paper
Dipl. Betriebswirtin (FH) Barbara Krolikowski (Author), 2000, Is segmentation effective?, Munich, GRIN Verlag, https://www.grin.com/document/121115

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