Abstract or Introduction
Serving customer needs and providing customer value should be put at the center of
strategic thinking: otherwise a company is in risk of developing organizational
competences, which have little or no market value.
A remarkable example of a very successful company, whose strategy is entirely
customer based is the luxury hotel chain Ritz-Carlton. Every part of this company’s culture is based on providing the finest customer service. “We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience.”
- Quote paper
- Vassilena Mladenova (Author), 2008, The power of customer centric strategy, Munich, GRIN Verlag, https://www.grin.com/document/113855
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